The Convoy area is not only home to many small businesses, but nonprofit institutions as well. Among them is the Asian Business Association Foundation (ABASD). The ABASD Foundation is responsible for the development and maintenance of the Convoy Sign.

Founded in 1990, ABASD represents the interests of over 30,000 Asian Pacific Islander Native Hawaiian (APINH) owned businesses throughout San Diego County. ABASD has also been at the forefront of advocacy to establish the Convoy area as a business district and cultural destination.